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Jim Bass

Jim Bass

Jim Bass is a Customer Engagement Strategist with over 15 years’ experience designing customer experience at key moments of truth and critical touchpoints along the customer journey map. Follow his blog and take part in a journey to Customer Experience improvement. In his blog, Jim shares CX insights, concepts and fundamentals as a way to inspire you to begin “Designing The Difference”.

Unleashing the Power of NPS in the B2C World

NPS has received some bad press lately from various bloggers, but when used properly Net Promoter Systems can be an effective engagement tool for[...]

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